For the launch of the all-new Golf GTI we created an interactive long form video campaign called "Turbocharge the Everyday" and partnered with Top Gear TV host and rally cross driver Tanner Foust. We gave away GoPro HERO3+ Black Edition cameras and mounts to new VW buyers so they could also film their own turbocharged experiences. All the user-generated videos could be found on readysetgolfgti.com (NON-INTERACTIVE VERSION)

"Turbocharge" is part of the "Ready. Set. Golf." campaign.