With the success of “The Force” Super Bowl commercial, the client asked that we look at a "The Force: Part 2." We preferred a less obvious task: Creating a teaser that nodded to the two themes we were going to feature in our new commercial: dogs and Star Wars.

The result was a canine rendition of "The Imperial March," aka "Darth Vader's Theme." With 19mm views before the big game, the notion of the Super Bowl teaser was born.

We also created a customized Intergalactic Invite encouraging viewers to invite their friends to check out the new “Back and better than ever” commercial during the Super bowl.